Question for the ages

Our two cats are loving and fun. But, being cats, they're also fussy and tempermental, especially in the area of food. When I give them food in the morning (refreshing their shared bowl of dry food and preparing two separate bowls of whatever canned wet food I bought that week), sometimes they'll eat right away and sometimes they won't. And when they do eat right away it's usually a semi-interested couple of bites before they walk away to stare at birds through the back window. I guess they eventually go back and eat more, because the food eventually goes somewhere (at least, a good bit of it does), and they aren't starving to death. But the point is, of all the different brands of dry and canned cat food I buy, none makes me say, "Wow, they really like that kind so I'll have to buy it again."

But here's the thing. I also buy cat treats, giving the cats two or three treats at a time, a couple of times a day. And these they really like. They scarf them down immediately. They'll even come running if they hear me opening the foil treat bag when they're in another room. The two brands they really like, by the way, are Temptations cat treats (any flavor) and Party Mix cat treats (likewise, any flavor). But I bet if I try another brand of treats, they'll love those, too. So, here's my question, if you haven't already guessed it:

In order to sell more cat food, why don't they make cat food taste more like cat treats?

My cats can't be the only pets who go crazy over cat treats. I bet cats all over America do. That's why they call them cat treats. So, shouldn't at least one cat food manufacturer- who likely already makes cat treats our felines love-- say to himself, "hmmmm, if I make our cat food taste as good as our cat treats, maybe the cats will go for it more and their owners will notice and always buy our brand of cat food, because their cats like it best." I mean, they're already halfway there with dry cat food, which already looks like most brands of cat treats.

Oh, well... I'm not sitting in the board room or test kitchens of Purina or Nine Lives, so it's mostly useless for me to make that observation. But maybe someone in the right position will have the same lightbulb moment, and then our cats and our cat food companies will together be better for it.