Why say no to merlot?

Unlike Paul Giamatti's character in Sideways, I occasionally do drink an effin' merlot. After all, some reds are too sharp or too dry to capably accompany a casual, less serious meal, and that's when the warm, pleasant tasting notes of a decent merlot nicely fits the bill. A current inexpensive favorite is Ecco Domani merlot, pretty much available everywhere for about 10 or 12 bucks a bottle retail, and rarely priced at premium levels in restaurants. Give it a whirl with your next burger, steak, or bowl of pasta and see what you think.